don't let the sun go down on me

What a way to profit from phone - and - sun dependency in Brasil! Nivea has got some tricks up its sleeves and I must admit the technology behind it is amazing. I'm not that sure about the reasoning...but hey if it gets the tan done! Client NIVEA Sun Agency Draft FBC Sao Paulo Country Brazil

Keeps you at a safe distance!

We'd need a warning signal like that for a lot more things in life: rudeness, excessive authority, mistreating of animals... Meanwhile it's good that we at least have in a car ;)

London, baby!

This year, Heineken does it again! UEFA Champions League sponsors, Heineken presented its male audience with no easy task! Trust me! If my hubby would have insisted we buy these chairs ... there would be no ... way! But I guess there's a lot to be said about the true art of negation, compromise and YES...passion for football :D Enjoy this lovely stunt that just made my morning!

ps. Hope those guys have a backyard ;)

men, babies and cars

It may not always be the most original combination but these commercials make me think hot chicks and sportscars are no longer a match when it comes to promoting cars. Some agencies thought of this combinations that might just do the trick as efficiently. Some proved it... for some it remains to be seen.

Right product, right place, right time

Ikea's practical thinking when it comes to products and their design has always been valid when it comes to the way they promote their products and services. This is a fine, simple example of right product placement,at the right place, at the right time :)
Client Ikea
Agency DDB Tribal Vienna
Production MXR
Country Austria

cats and an app that has nothing to do with them

Yes, the application is called "Cats in the dark" and it  sheds new light on hooking up in busy, crowded and darker social scenes where you cannot really make out your target or his/her reaction/attraction to you. Cats can see very well in the dark as opposed to humans that are more likely to make a few mistakes they might regret the morning after (and that is perhaps the only connection I see to the app's name). Perhaps the markers of our brand Birra 08 feel a little guilty about the fact that a few bottles of beer contribute to this dazed confused state that one might get into before getting into a one-night- stand. it is highly unlikely that this application has the scientific precision to make couples mate for life from now on, but it's a quirky, fun and interesting way to explore the night club scene while enjoying beer even more "resposably" ;)
I pinned it down to the kinds of experience related and experience-creating / not directly brand related campaigns I am really into.


Birra 08 - "Cats in the dark" app from DDB España on Vimeo.

Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez

don't disturb a crime scene!

Simple and to the point! Doesn't all genius start that way?